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Two men take pictures holding Tadakado cards during the Tadakado launch event supported by DOKU and Tada, with the backdrop reading “Tadakado Launch Event” on February 29, 2024.

Tadakado: Turning Loyalty Points into Real Transactions

Convert loyalty points into daily transactions with Tadakado and DOKU.

TADA

ABOUT CUSTOMER
Tada is a B2B2C loyalty & rewards platform from Indonesia that helps brands build long-term relationships with their customers and partners.
BASED
Jakarta, Indonesia
COMPANY SIZE
Medium-sized companies: 50 to 249 employees
industrY
Financial Services
USED PRODUCT
Wallet as a Service
KEY FEATURES

QRIS Payment

Embedded Wallet

JUMP TO SECTION

Making Rewards More Practical, Not Just Prestigious

Tada is a leading loyalty and rewards platform that helps brands reward and retain customers through digital incentives.

Through its latest initiative, TadaKado, Tada introduced a more modern gift voucher experience—where users can instantly redeem and use rewards across a wide range of merchants, from retail stores to street vendors.

The mission is simple: turn rewards into usable value for everyday life, without friction.

The Problem with Traditional Redemption

Before partnering with DOKU, the Tada team faced three main challenges:

  • Vouchers could only be redeemed at selected partner merchants
  • Redemption processes involved multiple manual steps
  • Users had limited flexibility in spending their rewards

These limitations reduced the perceived value of the vouchers and created friction in the user experience.

Seamless Redemption via WhatsApp

To address these issues, Tada collaborated with DOKU by integrating Wallet-as-a-Service directly into the TadaKado redemption journey.
The entire process is accessible via WhatsApp, requiring no additional app installation.

How it works:

  1. Scratch the voucher to reveal the QR code
  2. Scan the QR code to connect with TadaKado via WhatsApp
  3. Receive a secure code to activate the voucher
  4. Convert the voucher into a digital balance
  5. Use the balance for QRIS payments at any merchant

Users can also track their remaining balance and view transaction history within the same flow.

Real Impact for Users and Brands

Beyond QRIS transactions, TadaKado balance can also be redeemed for over 1,000 reward items, including:

  • Precious metals
  • Electronics
  • E-wallet top-ups
  • Digital shopping vouchers
  • And more

Whether for internal team incentives or external marketing campaigns, businesses can now distribute flexible, high-perceived-value rewards at scale.

A Word from Tada's Founder

With the launch of Pay QRIS by DOKU, this becomes a game-changing strategy for Tada to become the top choice for brands in rewarding their stakeholders.Voucher recipients can also redeem their balance for over 1,000 physical and digital gift items, from gold and electronics to e-wallet top-ups and shopping vouchers.
– Antonius Taufan, Founder, CEO & Managing Director of Tada

Build Your Own Wallet Experience

DOKU helps brands like Tada deliver seamless, secure, and flexible payment journeys through Wallet-as-a-Service.
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