Table of Contents
Key Takeaways:
- QRIS payments help businesses adapt to change consumer behavior after the school holiday season by offering a fast transaction process that aligns with customers’ payment habits.
- QRIS can support business growth by improving operational efficiency, simplifying transaction records, and becoming part of promotional strategies that encourage repeat purchases.
- With DOKU QRIS, businesses can offer a convenient QRIS payment experience while staying prepared for various sales opportunities throughout the year.
QRIS payments are increasingly becoming an important part of business strategies, particularly after the school holidays come to an end. The school holiday period is often associated with high transaction activity across various business sectors, from retail and food and beverage to entertainment and tourism. However, once the holiday season ends, new challenges emerge. Consumer spending habits begin to shift, their priorities shift, and businesses need to adjust their strategies to maintain sales performance.
This shift in consumer spending behavior is accompanied by the growing use of QRIS. Bank Indonesia reported that digital payment transaction volume reached 5.22 billion transactions in May 2026, growing 28.14% year-on-year (YoY). Meanwhile, QRIS transactions increased by 95.10% YoY, driven by the growth in the number of users and merchants..
Amid these changes, QRIS payment is playing an increasingly important role as a payment method that helps businesses deliver a fast and convenient transaction experience aligned with consumers’ growing preference for cashless payments.
Why QRIS Payments Becoming More Important Post School Holidays
Once the school holiday season ends, consumers return to their daily routines and greater mobility. They tend to look for payment processes that are fast, convenient, and frictionless. As a result, QRIS payments are no longer simply an alternative digital payment method, but can also become part of the customer experience that helps businesses maintain sales, including by:
- Maintaining customer loyalty by encouraging repeat purchases through promotions or loyalty programs.
- Adapt strategies to changing consumer behavior, as spending priorities toward school expenses, household needs, transportation, and recurring bills.
- Review business performance during the holiday period, from best-selling products and promotional effectiveness to operational performance.
- Prepare for upcoming sales campaigns, such as payday promotions, Indonesia's Independence Day, and other major shopping seasons in the second half of the year.
By understanding these consumer behavior shifts, businesses can develop more relevant strategies to maintain sales even after the holiday momentum has passed. This is where QRIS can be one of the solutions worth considering.
Related article: 6 Indonesia Tourism Trends in 2026: The Rise of Personalized and Authentic Travel Experiences
QRIS Payment Strategies to Maintain Sales After the School Holidays
1. Drive Repeat Orders Through Targeted Promotions
Once the holiday season is over, retaining existing customers can often be more effective than continuously acquiring new ones. You can encourage customers to shop again through various promotional programs, such as:
- Discounts on the next purchase
- Shopping vouchers
- Cashback
- Product bundle deals
To maintain a seamless customer experience, make sure the payment process is just as convenient. With QRIS, customers can make payments using various mobile banking and digital wallet apps by simply scanning a single QR code. A faster transaction process can reduce friction at checkout, encouraging customers to complete their purchases.
2. Improve Operational Efficiency with QRIS Payments
As daily routines return to normal, consumers expect fast and convenient transactions. For businesses, payment speed also contributes to smoother operations, especially during peak hours.
With QRIS, simply use an e-wallet or mobile banking app to scan the QR payment code. At the same time, every transaction is recorded digitally, making it easier to manage transaction records and reconciliation without relying on manual processes.
With more efficient operations, businesses can serve more customers while gaining transaction data that can be used to evaluate sales performance.
3. Maximize Promotional Programs with QRIS Payments
QRIS is more than just a payment method, it can also become part of a business’s marketing strategy. After the holiday season, you can create promotional programs linked to QRIS payments, such as:
- Special discounts for QRIS payments
- Buy One, Get One offers with a minimum purchase
- Free gifts or merchandise during promotional periods
This strategy can encourage customers to make repeat purchases while enhancing the convenience of the payment experience. As a result, QRIS can also help increase engagement and drive sales.
4. Prepare QRIS Payments for the Next Sales Momentum
Although the holiday season has ended, there are still plenty of opportunities to capture throughout the second half of the year, including the back-to-school season, Indonesia's Independence Day, major double-date shopping campaigns (9.9, 10.10, 11.11, and 12.12), as well as the Christmas and New Year holiday season.
These moments should be prepared for in advance, including ensuring that your payment system can support various promotional activities and transaction spikes. With QRIS, businesses can provide a convenient payment method for customers while supporting the execution of planned campaigns.
Grow Your Business with QRIS Payment
Choosing a QRIS payment provider is not only about offering a digital payment method to customers. Businesses also need to ensure that the solution can support day-to-day operations, from accepting payments and recording transactions to streamlining reconciliation.
As a payment fintech company and pioneer payment gateway, DOKU provides businesses access to a wide range of digital payment methods, including QRIS. Through QRIS that DOKU operates, businesses can accept cashless payments using a single QR code across online and offline payment channels that support the QRIS standard.
With QRIS, businesses can offer customers greater payment flexibility while also making it easier to monitor and manage transactions through a single dashboard. This allows businesses to stay prepared for various sales opportunities, both after the school holidays and during upcoming peak periods.
