Table of Contents
Key takeaways:
- As marketplace fees increase, an online store website can help businesses maintain margins and grow their own sales.
- An omnichannel strategy combines marketplaces, social media, and websites to support more sustainable business growth.
- With the DOKU Plugin, businesses can accept online payments on Shopify, WooCommerce, and Magento without complicated integrations.
Rising marketplace admin fees have recently become a hot topic among SMEs and online sellers. Many business owners are recalculating their margins and asking themselves: is relying too heavily on marketplaces still the healthiest strategy for the long term?
At the same time, a new trend is emerging. More businesses are building their own online stores, not to replace marketplaces, but about complementing their sales strategy to make it more balanced.
Marketplaces remain essential for reaching new customers, while an owned website helps businesses protect margins, gain access to customer data, and build long-term customer relationships.
The question is no longer "Do I need an online store website?" Instead, it's "How can I build an effective direct sales channel?"
Benefits of Having Your Own Online Store Website
Owning an online store website means having a sales channel that you fully control. As marketplace fees continue to impact businesses, a website can help protect margins, manage customer data, and strengthen customer relationships.
1. Maintain Your Profit Margins
An online store website allows customers to transact directly with your business. By having its own sales channel, businesses have greater flexibility in managing pricing strategies, promotions, and sales costs, helping you healthier profit margins.
2. Own Your Customer Data
Every customer interaction generates valuable data. Through your own website, you can manage customer information such as purchase history, product preferences, and contact details, all of which can support your marketing and business growth strategies.
3. Build Long-Term Customer Relationships
Marketplaces help businesses acquire new customers, but your own website helps retain them. Businesses can create loyalty programs, memberships, email marketing campaigns, and exclusive promotions that encourage repeat purchases.
Grow Beyond the Marketplace with a Multi-Channel Strategy
Marketplaces continue to play a significant role in Indonesia's e-commerce ecosystem. They are highly effective for reaching new audiences and increasing product visibility. However, many brands are now adopting an omnichannel strategy:
- Marketplaces for customer acquisition.
- Social media for brand awareness and community building.
- Your own website for protecting margins, managing customer data, and fostering long-term customer relationships.
With this approach, businesses are less dependent on a single channel and are better prepared to adapt to changes in marketplace fees, platform algorithms, and market competition.
Build Your Own Sales Channel with DOKU Plugin
Building a website for selling is no longer as complicated as it once was. The options below make it easier for SMEs to have their own online store without having to build a system from scratch.
1. Shopify: Enable Digital Payments Without Coding
Shopify is one of the most popular platforms for quickly launching an online store. One of its key advantages is the ability to activate digital payment methods instantly without any coding expertise.
This means your store can be ready to accept transactions immediately without the need for a development team, ideal for businesses that want to focus on growth rather than technical implementation.
2. WooCommerce: Payment Flexibility & Seamless Integration
For businesses already using WordPress, WooCommerce is an attractive option for turning a website into an online store. One of its strengths is the ability to expand payment options without slowing down your website.
Its lightweight and flexible integration makes WooCommerce a popular choice among SMEs and growing businesses in Indonesia.
3. Magento: Business with Stable Large-Scale Transactions
Magento is an option for businesses that require a more robust e-commerce foundation. It is designed to securely handle enterprise-level transaction volumes without compromising website performance, even as transaction volumes continue to grow.
With strong scalability, Magento is well suited for businesses looking to build a long-term digital infrastructure capable of supporting significant growth.
Whichever platform you choose, make sure your online store offers a variety of payment methods to improve customer convenience and increase conversion rates.
Why Does Your Online Store Website Need Payment Integration?
Having an online store website can be a good first step. To provide a seamless shopping experience, businesses also need to offer payment methods that align with customer preferences in Indonesia. If customers cannot find their preferred payment method at checkout, they are more likely to abandon their purchase.
This is where many businesses are realizing that building a website and accepting online payments are closely related. Platforms like Shopify, WooCommerce, and Magento help you manage your digital store. However, to accept popular payment methods in Indonesia, you will need a payment gateway such as DOKU.
With the right payment integration, your online store can immediately accept various payment methods without requiring complex development work. The checkout process becomes more convenient, customers enjoy a better payment experience, and conversion opportunities can improve.
Build Your Own Sales Channel with DOKU Plugin
DOKU Plugin, a ready-to-install payment gateway solution that can be integrated directly into Shopify, WooCommerce, and Magento.
Through this integration, you can offer a variety of payment methods familiar to Indonesian customers, making the checkout experience more convenient and transactions smoother.
Why Does Your Business Need a DOKU Plugin?
- Quick integration with Shopify, WooCommerce, and Magento.
- No need to build a payment system from scratch.
- Supports various payment methods such as QRIS, Virtual Accounts, credit/debit cards, and e-wallets.
- Helps create a more convenient and secure checkout process for customers.
It's Time to Have Your Own Online Store Website
Rising marketplace fees serve as an important reminder that a healthy business should not rely solely on a single sales channel. When marketplace costs increase, having your own sales channel becomes even more valuable.
With DOKU Plugin and easy-to-integrate payment solutions, your business can build an online store website that's ready to accept payments and grow more independently.
Watch the video below to learn how to integrate DOKU Payment with Shopify.
.jpg)
