Table of Contents
Key Takeaways
- Pilates studios are increasingly popular, making them a promising wellness business opportunity in Indonesia.
- The pilates class booking experience has become a key influencing customer satisfaction and booking conversion rates.
- An integrated payment system for pilates studios can help businesses accept payments easier and reduce the risk of incomplete bookings.
If you look around, pilates studios are increasingly easy to find, from business districts to premium residential areas. This growth is reflected in the rising number of pilates studios across Indonesia.
As of May 2026, PoiData.io recorded around 545 pilates studios in Indonesia, with the largest concentrations in Jakarta (175 studios) and Bali (83 studios). Jakarta alone accounts for around 32% of all pilates studios in the country, highlighting the strong demand among urban consumers for more personalized wellness experiences such as pilates.
The growing interest in Pilates also reflects a broader shift in consumer behavior. More people are investing in their physical and mental health through activities that offer personalized experiences. For business owners, this trend presents exciting opportunities and creates new customer expectations. In other words, as a Pilates studio owner, the experience before the class begins, particularly the booking and payment process, is just as important as the quality of instruction inside the studio.
Why Booking a Pilates Class Doesn't Always Lead to a Transaction
Many pilates studios invest heavily in certified instructors, quality equipment, and well-designed, comfortable spaces. However, one aspect often is often overlooked: the customer payment experience.
A customer's decision to complete a reservation isn't determined solely by the quality of the classes offered. A complicated payment process, limited payment method option, or lengthy checkout flow can all cause customers to abandon a transaction before their booking is confirmed.
It is known as cart abandonment. According to Baymard research, 7 out of 10 hoppers who reach the cart or checkout stage never complete their purchase. For reservation-based businesses such as pilates studios, this directly impacts the number of bookings that successfully convert into revenue.
Common Challenges in the Pilates Class Booking Process and How to Solve Them
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1. Challenge: Limited Payment Options
When booking a pilates class, customers want to pay using the method that's most convenient for them. If payment options are limited, some customers may postpone, or even cancel, their reservation altogether.
💡Solution:
Offering multiple payment methods in a single integration, including QRIS, e-wallets, virtual accounts, credit/debit cards. Giving customers the flexibility to pay using their preferred method can significantly improve the booking experience.
2. Challenge: Complex Digital Payment Integration
Not every business has a dedicated technical team to build and maintain its own payment infrastructure. As a result, complicated integrations often delay the implementation of digital payments.
💡Solution:
DOKU Checkout provides a ready-to-use hosted payment page that enables businesses to implement digital payment quickly and efficiently. Allowing them to start accepting payments without lengthy development cycles.
3. Challenge: A Friction-Filled Checkout Process Leads to Abandoned Bookings
Every additional step in the payment journey introduces more friction. When the checkout process feels complicated or time-consuming, customers are more likely to leave before completing their reservation.
💡Solution:
DOKU Checkout offers a simple and intuitive payment experience making it easier for customers to complete their transactions. A smoother checkout process helps businesses increase the likelihood of completed reservations.
3 Things Often Overlooked When Growing a Pilates Studio Business
1. Customers ‘Rate’ Your Studio Before Entering a Class
Besides having a well-equipped studio, the booking experience often shapes a customer's first impression when choosing a pilates studio. If the reservation process is complicated, as seen at Baymard, 9% of customers abandon checkout because they are required to create an account first. If the reservation process feels inconvenient, prospective customers may choose another studio before even attending their first class.
2. Customer Payment Preferences May Vary
Not all customers want to pay the same way. The more payment methods you offer, the lower the chances of customers abandoning their transactions before completing their bookings.
3. Business Growth Requires a Reliable Payment System
Managing dozens of bookings is very different from managing hundreds each month. Implementing the right payment technology early helps your business scale efficiently without adding unnecessary operational complexity.
Want to provide a more seamless booking experience for customers?
DOKU Checkout enables businesses to accept payments through a wide range of popular payment methods without complex integrations, making it easier and more convenient for customers to complete their reservations.
